The “Sports Communication Forum: Cultivating × Industry, University × Technology” hosted by the Sports Administration was held at Cheng Shiu University on June 21 (Sat) over two consecutive days. The event invited teachers and students from nearly 20 colleges and universities across Taiwan and experts in the field of sports communication. Attendees discussed the combination of sports and technology, the innovative development of event broadcasting, and the in-depth cooperation between academic circles and industry through memorable speeches and forums.

Cheng Shiu University is the home school for this forum. In his opening speech, President Jui-Chang Kung of the University emphasized that sports competition is not only a symbol of national strength, but also an essential field for the application of technology. With the rapid development of science and technology, determining how to use new technology in sports activities, e.g., competition broadcasting and athlete training, is becoming an essential topic. He further said, “In addition to presenting accurate game pictures, we must also inspire the emotional resonance of the audience to further promote sports culture and atmosphere.”

President Jui-Chang Kung also stressed that Cheng Shiu University has participated in the sports communication talent cultivation program for four consecutive years. The University continues to promote cross-domain integrated courses, combines science and technology and communication majors, helps students enter the field from classroom and practice the concept of integrating knowledge and action. The President highlighted that through accumulated practical experience, students can seamlessly integrate with the industry and create a more competitive future.

Li-Heng Wang, Chief of the School Sports Section of the Sports Administration, said that since promoting the “Program of Cultivating College and University Sports Communication Talents” in 2019, the Sports Administration has been committed to strengthening students’ practical abilities. With the core concept of “live streaming by yourself,” the program is building a learning platform that integrates theory and practice to connect campuses, industries, and technological applications, cultivating a new generation of sports communication talents.

This forum was hosted by National Taipei University of Education. President Ching-Ho Chen highlighted that since the program’s launch, Professor Chi-wen Yang’s university team has been actively training students to participate in the broadcast of events on the front lines. These efforts have not only enhanced the visibility of Taiwan’s sports events but also allow Taiwan’s outstanding athletes to be recognized worldwide. He emphasized that “This is a very forward-looking program to transform educational resources into real, practical capabilities.”

 Many speakers from the industry and across academic circles were invited to share practical experience and technological application results at the forum: Kuan-Ting Chen, Chief Operating Officer of Sport Technology introduced Sports Media Center’s use of AI and cloud technology to realize automated production of event audio and video; Chi-Huang Huang, Chief Executive Officer of Taiwan Institute of Sports Science has analyzed the future development direction of combining sports science and communication; Professor Chia-Yu Wu from Ming Chuan University has demonstrated the use of AI in analyzing landing points and predicting victory rates during table tennis competitions.

Professor Pao-Yuan Lin of Shih Chien University introduced the domestic drone TD920, which is used for long-range aerial photography of light boat events. Professor Chun-Ju Liao of National Chung Cheng University demonstrated 8K 3D meta-universe event broadcasting that combines VR, AR and AI technologies, providing viewers with an unprecedented immersive experience. The forum also encompassed AI automatic editing, short audio and video applications, an international event broadcast cooperation, teaching practice, and other initiatives, demonstrating the innovative energy and diverse development potential of Taiwan’s sports communication possibilities.